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About Us

Melbournalia specialises in useful goods and souvenirs made in Melbourne, Australia. 

Our range includes new and heritage brands producing Melbourne's best quality apparel and accessories, art prints, books and paper goods, maps and guides, gift cards and postcards and handy things for the kitchen and garden.

Founded in 2011 by a committed group of Melbourne creatives; Melbournalia began as a temporary concept store, popping up in coffee shops, in a warehouse down an old alleyway, in office buildings, at the Queen Victoria Market, in a shipping container and even on the kerb. 

Located on Bourke Hill and online, Melbournalia is now operated solely by founder Jenny Brown and a small dedicated team. This is where you'll find the city's freshest design talent and the unique stories that make this city so special. 

Since November 2013, our first permanent location in Melbourne's leafy Bourke Hill precinct is just a stones throw from some of the city's most iconic landmarks including Parliament House, the Windsor Hotel and the Princess Theatre. We're also neighbours with some of Melbourne's best and most famous eating and drinking establishments, including Pellegrini's, Grossi Florentino and Madame Brussels. And of course now you can find us online, where our great range of local goods and souvenirs is available to the whole world. 

All of our designers are based in Melbourne, Australia and almost everything we stock is made here, too. Whether you're looking for everyday items locally made or a keepsake of place, we're confident you'll find it at Melbournalia.